Creative Direction | Graphic Design 

Kensington | Packaging
Innovative design approach for Kensington’s consumer friendly global packaging including brand identity through new logo, photo art direction and color palette, making it 100% recyclable, lowering the overall cost of production and standardizing sizes for their global market. When first tested in the market, it met with such favorable buy in, sales immediately increased, and the project was pushed up on the schedule for redesign of all packaging within six months including a comprehensive style guide called Little Blue Book.